Instagram Matters for Your Business. Here's Why!
Truth be told. The photograph sharing platform, Instagram, is not just critical for retailers or travel organizations, it is becoming essential for any sort of business.
Instagram is unique because people judge your business visually. It means no long texts, just photos to show what your business is about. Moreover, Instagram is the preferred social media platform for millennials so if you are trying to get the attention of that group, this is the place. However, for targeting other age groups, you can still use Instagram and it won’t disappoint you.
Here are some stats to back up the argument. This photo sharing platform achieved 150 million sign ups faster than any other social network. So, it's anything but difficult to see that Instagram is a force that can be wisely utilized for the success of your business. What's more, with 65% of the world's main 100 brands using Instagram, it's not exactly where the "children" are hanging out. Since its start in 2010, Instagram has become the social platform with a distinct image.
You must know that you can’t get the benefits of Instagram without a solid Instagram account. If your profile is not carefully created and updated, your business can be at risk of being disregarded or overlooked.
Major Benefits of Instagram?
· Less Competition
Getting recognition on Facebook is difficult for your small business as there are all kinds of large and medium-sized businesses of the same niche competing there with you. It gets quite hard to get more visibility with such competition. However, the fact that only few small companies are utilizing Instagram gives you a stunning benefit to get more space.
· Visual Content
All the content on Instagram is visual. This gives you the chance to create a visual image of your business that sells.
For quick uploads, many filtering options also help you get the best out of your images in a short amount time. This helps you create a unique brand image.
· Easy to Engage Audience
People get more easily engaged by images or videos than by text – and to stand out even among the other businesses on Instagram, you just need a good marketing strategy and you are all set for success.
· Tell Your Story
Each business has a story. Whether you are a solo owner or a business with numerous representatives, there is a story and struggle. People like to get connected with the business on an emotional level. You can utilize Intagram to truly pull this off.
To start doing this, you can post anything. Do you praise achievements or birthdays? Do you decorate your office for special occasions? Do you have rivalries between departments? Whatever it is you do at work, odds are that your visitors need to see it. To keep your Instagram supporters connected with your business, post infographics, quotes, coupons, and behind the scene pictures.
The geotag posts on Instagram helps the businesses to target the people at their locality. This increases the chance of visibility manifold. You can use it by tagging the area of the photo while uploading it. By doing this, it would be easier for local clients to find your product or service regardless of the fact that they follow you or not. This is specially a worthy feature for small businesses.
Now that you know about the importance of Instagram, begin your Instagram journey of success.
Let us know if you have any questions on you social media management, we are here to help! firstname.lastname@example.org