Why You Need to Use Squarespace as Your Business Website

Launched in 2004, Squarespace is fast becoming the preferred choice for website developers. With comparatively more popular platforms like Blogger and Wordpress in existence, it was thought nearly inconceivable for a platform to offer anything more than what these two offer. 

Enter Squarespace!

When the Squarespace platform was created and launched by Anthony Casalena in January 2004, the goal was to create an all-in-one web publishing solution. And our developers here at worldcanvas.net could not agree more. 

With most of our clients already opting for Squarespace websites, we figured it would be of help to you if you discovered why you need to use Squarespace for your business website. 

As a business looking to sell your products or services to an internet user, you would be better off with a clean, minimalistic, chic website design that impresses the prospect at first glance or better still, a website that is more graphics and image centered – this is why Squarespace is your friend.

Here are six reasons why you need to use Squarespace for your business website. 

  • Ease of Use
  • Features
  • Designs
  • SEO Benefits
  • Support
  • Pricing

Ease of Use

Squarespace continues to get better and better, modifying its features and user interface to suit their customer’s needs. The newest version of Squarespace is comparatively easier than its predecessors. With a cleaner, less complicated interface, Squarespace users can create a website, without necessarily knowing how to code. This simply means, unless you want a next level website like what worldcanvas.net offers our clients, the Squarespace builder is totally code-free. 

Another major advantage that Squarespace holds over competitor platforms is its coherence.  A Squarespace user would have everything they need to help them design, customize, publish and maintain their website, all in one place. And the best part is that all the heavy lifting (hosting, maintenance etc.) would be done by the Squarespace system.

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Flexibility and Feature Set

Squarespace offers its users a feature-rich publishing platform with a rather decent selection of in-house widgets and apps that are customizable to user standards. These tools make it easy to build a proper website for:

eCommerce

The tools, widgets, and apps on Squarespace give users the ability to sell both digital and tangible goods with customizable order confirmation emails, PayPal and Stripe support, ShipStation integration, plus the ability to include store managers who can control your inventory, but would not have access to the rest of your website. A Squarespace eCommerce also supports taxes, data export, coupons, and more.

Blogging

Squarespace websites when used for blogging would support customizable URLs, multiple authors, scheduled posts, tag support, built-in Google Author Rank, geo-tagging, post display options and more.

Importing and exporting

Switching from platforms such as WordPress, Posterous, Blogger or Tumblr? Squarespace allows you import your contents seamlessly. You can also import products from Shopify and BigCartel and export your content from Squarespace to WordPress.

Multiple contributors with varying access levels

With a Squarespace website, users can create different access levels such as Administrator, Store Manager, Content Editor, Reporting, Billing, Trusted Commenter, and Comment Moderator.

Connected services

Squarespace supports simultaneous posting to social media accounts, Dropbox file synchronization, MailChimp and more.

For the geeks (Squarespace builders), Squarespace offers their Developer Platform, where tech-savvy people can recreate the platform just how they like. 

Designs

With competitor platforms like WordPress offering thousands of free and paid themes, Squarespace offering just over 60 free themes would seem like a shortcoming to many. 

However, it is important to note that a good number of the free themes on the Wordpress platform are from third-party developers and could have malware and suspicious backlinks.

On the other hand, Squarespace offers its users 58 awesome templates for their websites and another 9 templates for the online stores. Each design automatically comes with a mobile version which matches the overall theme layout and style. Users can also apply custom CSS to any template design.

Squarespace is super SEO friendly

Squarespace does not just give users awesome tools to help them optimize their blog or website for search engines, they also make sharing content on social media platforms super easy and this is a really great method of driving traffic to your site.

Ultimately, the ability to share your content easily pushes you up on search engines so more people get to see your website when they search for things relevant to your site. With Squarespace, it is pretty easy to integrate Google Analytics and this can help further your SEO efforts too.

Customer Support

The ability to “speak to someone in-charge” has always been a customer favorite. While most competitor platforms offer video tutorials, forums, and resources; when you need someone to talk to about a malfunction or a difficulty, there's usually not a phone number or an email.

With Squarespace, users get live chat, Community Forum support, and email support. Squarespace also has regular one-on-one workshops at their Customer Care headquarters in Portland and New York.

Pricing

Perhaps the only flaw per se that Squarespace has is that it is not FREE. 

But some wise person once said: if you are good at something, never do it for free. And while users have to pay monthly on the platform, the pricing plan and fees are quite moderate. Not to mention that you can try the Squarespace platform for free during a 14-day trial. 

Squarespace pricing plans come in three packages for users who wish to go for an annual subscription. Websites would pay $12-$18 per month and Online Stores would be charged $26-$40 per month. However, this price depends on the size of the website and period of subscription. All annual packages come with a free domain name.

Conclusion

Squarespace is an amazing platform whether you are a newbie or a geek. 

The cheapest version of Squarespace would work for anyone looking to build a simple site but the Developer Platform is the real deal. For people looking to build webstores and eCommerce platforms, the basic Squarespace would not cut it. 

It’s best to let the Squarespace builders at worldcanvas.net do the heavy lifting for you. Don’t worry; we are not going to drill a hole in your pocket.

Our packages are customer-friendly so you can rest assured that you get top-notch services for less.

Contact us now!

Shea Vitartas